CLEAN_Customer allows you to focus your brand on future customers while connecting with your current customer base directly by using their preferred contact method. CLEAN_Customer helps you create contact data profiles of each customer so you can make informed decisions of how to connect and retain your customers.

The CLEAN_Customer Lifecycle

Every aspect of the Customer Lifecycle relies on having correct contact data. The consequences of having incorrect contact data costs your company time, money, and opportunity.

  • Online advertising using emails and social media
  • GeoCode the location of prospective targets
  • De-duplicate prospect lists
  • Social Media handles for target marketing
  • Phone numbers for marketing call blitzes
  • Demographic Data – Identify the traits of your prospects
  • Format and validate domestic & international addresses for direct mail campaigns
  • Format, standardize, and verify prospect addresses
  • Update prospect records with address changes – NCOA for direct mail campaigns
  • Enhance contact information to include: Email, Phone, and Social Media Handle
  • GeoCode the location of prospects for marketing strategies
  • Social Media for influencing prospects using product videos or related articles
  • Confirm contact information Address, Email, Phone, Social Media updates
  • Create efficient plans by identifying populations around storefronts, or the organization
  • De-duplicate customer lists
  • Enhance contact information to include: Email, Phone, and Social Media Handle
  • Format and validate international addresses
  • Deliver goods, products, or services while nurturing the customer’s needs
  • Format, standardize and validate current customer addresses
  • GeoCode the location of current customers
  • De-duplicate lists
  • Social Media updates for customer marketing
  • Demographic Data – Identify the traits of your customers
  • Format and validate international addresses
  • Enhance contact information to include: Email, Phone, and Social Media Handle
  • Update customer records with address changes – NCOA

CLEAN_Customer Custom Integrations

Runner Integrations logos PeopleSoft
Runner EDQ Integrations logos JD Edwards EnterpriseOne
Runner EDQ Integrations logos Oracle E-Business Suite

CLEAN_Customer Features


CLEAN_Address integrates seamlessly into most major ERPs and CRMs to give a user an uninterrupted experience using native address fields. CLEAN_Address enables real-time address checking in all of the address entry pages, as well as batch processing for existing address data.  A full suite of reports comes with the integration to enable administrators to check the quality of the address data.

  • Ability to skip address verification as a power user.
  • Forcing a valid address to be entered always (as in self-service).
  • Attempting to verify an address, but still allowing a non-deliverable address to be saved.
  • CLEAN_Address integrates seamlessly.
  • Formatting an address to YOUR organization’s standard.  Most organizations prefer to format addresses types differently such as vendor, or employee addresses.
Runner EDQ Batch Processing

A batch processing interface is also provided for updating your existing address data.

With batch processing all of your organization’s existing customer address records can be corrected, formatted, validated and updated using the latest domestic or global postal database.

Moving Truck

Even with 100% deliverable addresses in your customer database, mail can still be returned when people or companies move and don’t notify your organization.

With change of address processing, your company can be proactive when individuals, families, or businesses move and automatically update addresses back in your database.

Runner EDQ Gecoding

Geocoding data provides latitude and longitude information down to the 5 digit and 9 digit USPS ZIP Code level, as well as roof-top level accuracy. This is a great way to visualize your data, such as in Google Earth Pro.

You can now use your Data as a business tool:

  • Make target marketing campaigns better by identifying populations geographically.
  • Identify how many customers live within a certain range of a store or business.
  • Combine demographic data to identify prospects or customers better.
  • Specifically identify where a person or company is located on a map for visualizing purposes.

CLEAN_Address supports international postal data for 240 countries and territories world-wide.  The integration will automatically convert international postal data into the deliverable postal standard for the address in the country you are validating.

This incredible integrated feature takes the guessing game out of how your international addresses should appear by formatting and validating the addresses in both real-time and in batch processing.

Our demographic data solutions tap into a data file of over 2 billion records covering 250 million U.S. individuals and 170 million households to add detailed consumer information to your customer records. When you append your database with this wealth of demographic data, which includes household income and marital status, residence data, credit information and more, you’ll be able to define the unique attributes of your best customers, predict likely future buying behavior, and identify customers.

Provide a list of names, addresses, and emails, and we’ll provide you with their social media handles, links, and most used method to communicate. It’s an easy way to augment your existing contact list for the purposes of target marketing, data collecting, and updating the way you can communicate with your contacts.

Runner EDQ address book

With only a phone number and/or a country entered, Global Phone Verification can determine whether the phone number is valid for the region and identify the country of origin from the international access code. The solution also easily verifies phone number types such as landline, VoIP, or mobile, as well as carrier. We even establish the most common language in use for the area.

  • Verify and correct numbers at point of entry to ensure only accurate information enters your database
  • Ensure phone numbers are live before you call to save time and resources
  • Verify if numbers are mobile for compliance and to mitigate risks associated with telephone violations
  • Identify the dominant language in the number’s region to establish better customer relationships by improving communication
Runner EDQ email

Runner’s EDQ Email Verification Service can remove up to 95% of bad email addresses to increase deliverability, avoid high bounce rates and blacklisting, and protect your valuable sender reputation.

  •  Ping each email to ensure it is active and can receive mail to ensure a successful campaign
  • Improve deliverability by correcting typos and illegal characters that lead to high bounce rates
  • Reduce fraud by confirming only valid, not fake emails enter your systems
  • Maintain CAN-SPAM compliance with FCC mobile domain detection
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Customers Using CLEAN_Customer

Northwest Healthcare Company
Director of Digital Marketing

I increased my email response rate by 18%, plus enhanced our social media connections.

US Finance Company
Director of Data Management

Having one view of our customers with up to date contact data allowed us to generate campaigns quickly reducing resource costs.

Runner EDQ Select physical Therapy
Runner EDQ Milgard
Runner EDQ Service Partners
Runner EDQ Gardaworld

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