Stephen F. Austin Case Study
With a total enrollment of just over 12,000 students, communication was essential for Stephen F. Austin State University. Like many universities and colleges, Stephen F. Austin State University was very active in prospecting and recruiting students to attend their institution in Nacogdoches, Texas. Communicating efficiently while keeping-up with the overall enrollment and admissions process was a challenge at Stephen F. Austin State University due to data integrity issues specifically related to incorrect postal addresses.
Improved Efficiency and Time Savings
SOLUTIONS
Runner Enterprise Data Quality (Runner EDQ) has contact data quality solutions for all channels of communications for engaging students throughout their lifecycle at an institution.
After doing a lot of research Stephen F. Austin State University chose Runner EDQ’s CLEAN_Address® for its Banner® by Ellucian® Student Information System as its integrated, enterprise-wide solution. By using CLEAN_Address to validate both domestic and international addresses in real-time and in batch within the Banner Student Information System, Stephen F. Austin State University was able to eliminate their data quality issues enterprise-wide.
“We knew we needed a product fast to make certain we had correct addresses for all students.” —Tristan Adams, Manager of Enterprise Development.
Stephen F. Austin State University used Runner EDQ’s CLEAN_Address Banner integration along with CLEAN_File to automate data quality on imported lists. By automating data validation and standardization, the University was able to eliminate incorrect addresses and emails, increase engagement, and reduce the costs associated with their data integrity issues.
RESULTS
The implementation of CLEAN_Address made it quick and easy for Stephen F. Austin State University to validate employee, prospect and student addresses. The communication between the institution and the students has improved significantly. The risk of losing potential students was reduced and recruiting has been excelling due to the elimination of incorrect address and email data.
There are numerous costs associated with inaccurate addresses in a database. With the reduction of returned mail, Stephen F. Austin State University has saved thousands of dollars per year while communicating better with its prospect and enrolled students. Having a good relationship through communication with students has helped the University establish increased enrollment with record breaking enrollment of 13,144 students in Fall 2018 while maintaining retention rates.
There are countless factors that contribute to data inaccuracies. Reasons such as misspelled street names, missing apartment numbers, incorrect postal codes, missing contact information, and transposed house numbers are just a few examples of grounds for data error. With over 50 million individuals, families, and businesses moving each year, it is crucial to keep contact data as accurate and up-to-date as possible. Verify, correct, update, and standardize your contact data using the leading integrated data quality solution for Higher Education from Runner EDQ.
